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4 Ways Affiliates Can Instantly Improve Their Email Marketing Campaigns
Though it doesn’t have the appeal of social media, video marketing and other forms of traffic generation, email marketing remains a bedrock of affiliate marketing. And for those who use it...
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Decoding Google’s 5 SEO Mistakes and 6 Good Ideas
On Monday, Google released a video on five common SEO mistakes, and six ideas you can implement instead. While hardly groundbreaking information, it’s one of the first times Google has released actual...
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Affiliates: Take the 2012 AffStat Affiliate Marketing Survey!
In yesterday’s blog post, when we touched on video marketing and how slowly it’s been adopted by affiliates, we mentioned the 2012 AffStat Affiliate Marketing Survey being live. And now, we’re...
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Colorado’s Nexus Tax Law Overturned
On Tuesday, a federal court struck down the Colorado nexus tax law that was passed in early 2010. The “Amazon tax law” was similar to those passed in other states, and just eight days after the...
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Why Brands (and Not Offers) are the Future of Affiliate Marketing
Do you know how many $4 billion industries exist online? Neither do I. But by 2014, affiliate marketing will be one of them. And the year after that, worldwide online commerce will become a bloated...
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Affiliate Marketing Companies Must Change. How Affiliates Can Survive
The death of affiliate marketing is no longer exaggerated. Earlier this week, Murray Newlands interviewed Peter Bordes, Board President of the Performance Marketing Association and CEO of MediaTrust....
View ArticleHow to Make Affiliate Marketing Work on Your Own Terms
All affiliates, from the solo blogger to the enterprising coupon company, are at the mercy of the products and services they promote. When these products are managed by a reliable, transparent company...
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Google’s Changes (Or, The Wil Reynolds Experience)
The SEO landscape has changed tremendously in the last year, and Wil Reynolds did a great job of breaking down the changes, trends and forecasts that matter most. Invest in what’s difficult, not easy....
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Which Marketing Channels Offer the Most Measurable ROI?
Every year since 2004, SEMPO has published its State of Search Study, and 2012 was no different, much to the delight of marketers everywhere. Their delight escalated when the study revealed that search...
View ArticleNow’s the Time to Overcome Mobile Marketing’s Biggest Obstacles
In January of this year, Mashable and countless other websites deemed 2012 the year of mobile advertising. It was a safe stance, well-founded and optimistic. And somewhat true: mobile marketing and...
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